Skip to Content
Protective Sustainability Report images with indigo overlay
Lightbulb icon

Corporate sustainability

At Protective, we are driven by our responsibility to protect people, their lives and livelihoods. It's an unwavering commitment and it's why we do what we do — because we're all protectors. Following the release of our inaugural sustainability report, we remain as committed as ever to helping more people achieve the sense of protection and security they deserve, and we believe it is important to integrate sustainable practices into every part of our organization.
Protective President and CEO Rich Bielen standing near window with Protective logo in background
A message from our CEO

"Protective is a values-based company. Doing the right thing, building trust, serving people and aspiring for better shape our corporate DNA. As we launch our second Sustainability Report, I continue to be proud of Protective for the actions we are taking not only to advance our sustainability efforts but also to reinforce our values. Being more sustainable is simply the right thing to do."

      — Rich Bielen, President and Chief Executive Officer, Protective

Orange office building icon


Protective remains committed to protecting the world we live in. Our values guide us to inspire positive social impact, and we act every day to advance a sustainable business — because that’s what protectors do.
$375MM transaction completed for FABN program including 4 minority-owned investment banking firms
By the numbers

In 2021, we powered our headquarters with 100% renewable energy, received a $500,000 grant to explore sustainable investments, and completed a $375 million FABN program transaction including four minority-owned investment banking firms.

Two Protective teammates work at a laptop
Serving our customers
Protective was honored to serve our customers in 2021, paying more than $4.9 billion in claims and providing $1 trillion of insurance protection, helping create protection and financial security for 12.8 million people.
Male Protective employee standing at end of conference table presenting to team
Driving innovation
We can’t look to building a sustainable business without investing in the future, which is why we have a dedicated team focused on innovation to help Protective stay apprised of major insurance, business and technology trends.
UAB’s Dr. Richard Alstad in his lab with assistants in background
Prioritizing the science of healthy aging
Protective announced an innovative partnership with the University of Alabama at Birmingham (UAB), formally naming healthy aging expert Steven Austad, Ph.D., as the Protective Life Endowed Chair in Healthy Aging Research.
Chart showing data points
Our commitment as protectors
In 2021, we completed our first materiality assessment, conducting in-depth workshops to identify ten of our most material sustainability issues for focus and prioritization moving forward.
Bar chart showing electricity usage in white text on solid background
Sustainable energy
Through a Renewable Energy Credit (REC), in collaboration with Alabama Power Company, we now power our 650,000-square-foot Birmingham headquarters with 100% renewable energy equivalent to 19 million kilowatt-hours of wind energy.
Open laptop on desk with conference call attendees on screen
Advancing innovation and investments
Sustainability-linked investments are emerging as a growing long-term asset class, and with the opportunity from a $500,000 grant from our parent company, Protective can be on the cutting edge.
Theresa Jones, director of supplier diversity smiling outside
Investor and supplier diversity
In 2021, a $375 million transaction included four minority-owned investment banking firms for our Funding Agreement-Backed Notes (FABN) program. We also evaluated spending and created a dedicated resource focused on supplier diversity.
White text on solid background stating Protective’s commitment to privacy
Managing risks and protecting privacy
In 2021, Protective implemented contingency plans, preventive measures and precautions to mitigate the adverse impacts of potential climate change-related operational risks. We also added a dedicated Privacy Officer.
Protective employee standing at whiteboard smiling at colleagues
Introducing equity
2021 marked the end of our inaugural three-year Diversity and Inclusion Roadmap. But we still had an important step to take: embracing the concept of “equity” and formally adding it to our existing Diversity and Inclusion framework.
Icon of two people


When we take care of our people first, they can better care for our customers and our distribution partners. It’s building a sustainable business. It’s how we do the right thing and ensure we’re protecting our customers to the best of our capabilities for the long term.
White text on solid background showing facts and figures
By the numbers
According to Protective’s August 2021 Pulse Survey, 91% of Protective team members feel proud to tell people where they work and 84% say they are inspired by what the company stands for. 
Protective employees sitting at conference table and talking to virtual employee on screen
Enhancing engagement
With employees working virtually across the country, in addition to those working at our core sites, we wanted to challenge our leaders to keep their distributed teams engaged.
Protective employees smiling outside Protective headquarters
Post-pandemic workforce
We had a tremendous opportunity to reimagine who we are, what we want to accomplish and how we get work done. We set out to be an example of an effective distributed workforce by enabling in-office, hybrid and virtual work opportunities.
Protective employees standing in front of colorful painting inside Protective headquarters
Putting our people first
We prioritize listening to team members, understanding what is important to them and implementing incremental changes to positively impact their experience. In 2021, we added a paid, cultural floating holiday and increased our minimum wage.
Smiling Protective employees sitting at a table outside
Engaging employees in DE&I efforts
In 2021, we launched a Diversity Month Series to celebrate different groups and identities. This program promotes a culture of inclusion and belonging through learning, connecting and growing together. 
Protective employee badge on lanyard on solid background
The Birmingham Promise
We continued our work with The Birmingham Promise, which connects Birmingham City School students with employers in high-demand, high-growth career fields for a 16-week apprenticeship.
Icon of shaking hands in shape of heart


Being protectors is who we are, and the Protective Life Foundation and Protective proudly pour support into our communities. Each year, through financial contributions and volunteer hours, we reach and actively serve hundreds of nonprofits, touching thousands of people in need of help, support and encouragement.
White text on solid background showing $4MM grants paid
By the numbers
In 2021, Protective paid $4 million in grants, supported 198 nonprofits and saw more than 1,500 employees volunteer in their communities. 
Protective employees standing with gift donations
Broadening our impact
With our three core sites in Birmingham, St. Louis and the greater Cincinnati region, we strive to make a difference in the areas where we work, live and play. In 2021, we continued our efforts in these communities. 
Elementary students standing in a group near new Better Basics Book Nook
Providing access through Better Basics
Protective continued to support Better Basics by tutoring children, reading stories, donating books and providing key dollars to special projects. In 2021, Protective employees distributed over 700 books.
Glenwood student holding up a painting
Giving a creative outlet to Glenwood
Via a grant, Protective sponsored an art studio at Glenwood, a nonprofit focused on educating and treating individuals with autism, behavioral health disorders and mental illnesses. The studio also offers lessons in music, dance and more.
Mark Cuban AI Bootcamp students posing for group photo
Serving the underserved
In 2021, Protective gave over $1.4 million to programs that promote social equity, including providing a unique opportunity to underserved high school students through the Mark Cuban Foundation Artificial Intelligence Bootcamp.
Silver Glovez student athletes kneeling on baseball field listening to coach
Silver Glovez Baseball Camp
We are proud to support The Silver Glovez Baseball Camp and Academy. In 2021, Protective insured the program, which now also partners with ACT Score Booster to assist student-athletes in getting the highest possible test score for college entry.
Protecting Good

The Protecting Good program was launched by Protective in collaboration with the City of Birmingham and the State Department of Insurance. Together, we work to identify ways to give back to Northside Birmingham residents who live near Protective Stadium which is now adjacent to their community.

Protective employees and Birmingham mayor visiting Northside resident
Orange open book icon

Learn more about Protective

Company overview
Protective Headquarters
Protective has been protecting people for more than 110 years. Today, we continue to provide the sense of security everyone deserves through life insurance, asset protection and retirement products.
Protective employee at work station
Bring your own perspective and let your unique experience shine through so we can create a better future together — because we're all protectors.
Protective Stadium
Protective Stadium as seen from above with downtown Birmingham skyline visible in background
With Protective Stadium, we are honored to be a part of Birmingham’s future by committing to a project that will put our city on the map and pull our community together.